European Project – Ad Personam

Posted on by Richard Davies

Between 2008 and 2010 Lancashire County Council took part in a European Project called Ad Personam. This project was a direct marketing campaign for public transport and was aimed at the car commuter market to encourage the trial and take up of bus services in the Lancaster area of the County. The brochure describes the steps to be taken if you would like to become a follower city and the results that were achieved in all partners’ cities.

The full brochure is available for download (PDF, 9.6MB)

For further information, contact Andrew Varley on 01772 533336 or






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